TACKLE UNDIES

The Client

Tackle undies are a men's bamboo underwear brand with an emphasis on comfort, sustainability, and a side of cheek.

The Challenge

Write copy for a new creative digital campaign that appeals to the existing Tackle audience.

Objective

Grow the brand and increase social engagement.

Deliverables

Create Facebook and Instagram single image ads, carousel ads and Google display ads.

Idea

Grow the brand by selling the product benefits of bamboo and amplifying the brand's cheeky tone of voice.