Copywriter & Content Editor
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Brands I've worked on Vegemite I Bupa I Dan Murphy's I Haagen-Dazs I Yarra Valley Water I Nando’s I Maxibon I Drumstick I CorePlus Studios I TAC I Health Partners I Spinifex Gum I WorkSafe I Twin Pole I VRGF I Wildlife Victoria I Ed Hardy I Microsoft I Lenovo I ESSSuper I Amazon Web Services I Petmarket I Frasers Property I & more.
Vegemite
Every Aussie knows that VEGEMITE tastes like Australia. What they may not know is that their favourite morning spread is the perfect addition to any dish!
So, to encourage Aussies to use VEGEMITE as an ingredient in everything from their pasta to their nachos, we switched up the iconic, VEGEMITE logo on our jars and our squeezy bottles. We even engaged Aussie legend, Ash Barty, to launch her own ‘Barty Parmy’ recipe!
Our new labels feature six, specially selected dishes that pair perfectly with our favourite spread. Each label has a QR code, linking you to your favourite recipe. So let’s get a little creative in the kitchen and eat VEGEMITE for breakfast, lunch and dinner!